Missoula, Montana
NorthStar Marketing builds and manages the ads and the website behind them — so the clicks you pay for land somewhere that actually books the job.
Why NorthStar
Most trades businesses have the same story: someone set up a Google or Facebook campaign, it quietly burned through the budget, and nobody could say what came out of it. Meanwhile the website sends visitors on a scavenger hunt to find a phone number.
NorthStar Marketing exists to fix both ends of that. I build campaigns with tight targeting and honest budgets, point them at pages designed to convert, and track every call and form so you can see exactly what your money bought.
Because the agency is new, the roster is small on purpose — a handful of clients getting real attention instead of dozens getting a template. If that sounds like the kind of partner you want, the strategy call below is free and there's no pitch deck involved.
NorthStar MarketingOwner-operated · Missoula, Montana · Serving the trades across the Northwest
Services
Advertising that brings the right people in, and a website that knows what to do with them once they arrive.
01
Google Search, Facebook and Instagram — built, launched and actively managed.
02
Custom sites for businesses that need to look established and load fast. Clean design, mobile first, and built so a visitor can call, book or quote in one tap.
03
If you already have a site you like, we can leave it alone and send ad traffic to a purpose-built page instead — one offer, one action, measurably better cost per lead.
04
The part most agencies skip. Before a dollar goes out the door, we make sure calls, forms and messages are actually being recorded — otherwise nobody can tell whether the advertising worked.
How it works
No long discovery phase, no invoice before you've seen the plan. Here's the whole thing.
STEP 01
Twenty minutes on the phone. What you sell, what a customer is worth, and what's running now. If your existing ad account has access, I'll audit it and tell you what I'd change — whether or not you hire me.
STEP 02
A short written plan: the channels, the budget split, what gets built, the flat monthly price and the term of the agreement. You approve all of it before any work starts.
STEP 03
Tracking gets installed, pages get built, campaigns get written and launched. You see everything before it goes live.
STEP 04
Weekly adjustments to targeting, bids and creative. One monthly report you can read in two minutes, plus a call any time you want one.
Who we help
NorthStar works only with the trades — contractors and home service businesses where one new job is worth real money and the customer starts with a search. The goal is steady calls and booked jobs, not a viral moment.
If you're spending anywhere from a few hundred to several thousand a month on advertising and can't say what it returns, that's exactly the problem NorthStar was built to solve.
Marketing you can't measure is just an opinion with an invoice attached.
— How we approach every account at NorthStar
FAQ
Management is a flat monthly fee based on the number of campaigns and platforms, quoted after the strategy call and locked in for the length of your agreement — so the price never moves on you mid-term. Websites and landing pages are quoted as a one-time project. Your ad budget is separate and paid directly to Google or Meta, so every dollar of it is traceable.
It depends on your market, your service area and what a new job is worth to you. On the strategy call we work backwards from your average job value and close rate to a number that can realistically produce leads instead of just data.
Fair question. You get direct access to the person doing the work instead of a junior account manager, and everything I'll deliver each month is spelled out in the agreement before you sign it. I'd also rather be judged on the free strategy call than on a case study — ask me what I'd change about your current setup and see whether the answer is worth paying for.
Yes. Ad management runs on a signed agreement with a set term, because campaigns need a few months of data before the cost per lead settles — judging paid ads after three weeks isn't a fair test of anything. The agreement states exactly what I deliver each month, what it costs, and how notice works at renewal, and you'll see all of it in writing before you sign.
Usually, yes. Existing accounts carry useful history, so there's rarely a reason to start from scratch. I'll take over your Google Ads or Meta account, tighten up the targeting, and rebuild only what needs rebuilding.
No. If your site converts, we point traffic at it. If it doesn't, a single landing page is often enough to start, and a full site can come later once the ads are earning.
Ads can be live within about two weeks of the go-ahead, and first leads often show up in the first days after launch. Give it 60 to 90 days for the account to gather enough data for the cost per lead to settle and improve.
Get started
Tell me a little about your business and I'll come back with what I'd do first — free, and usually within one business day.
Calls and messages answered Monday through Thursday, 8am–5pm Mountain. Remote work welcome anywhere in the US.
